In today’s world of fast-paced technological advancements, and with Artificial Intelligence increasingly penetrating more aspects of lives, not only must we ask the questions above, but we must find the answers.
Did you know that the majority of the customer base in the MENA region are young millennials and Gen Z?
MENA millennials and Gen Z are a particularly attractive audience, which represents a tech savvy and digitally engaged audience. They are also heavy consumers of online content. Plus, once this target audience is acquired, they are exceptionally brand loyal.
It’s time to ask these questions and to proactively seek the answers.
You can depend on us to develop the right content and messaging which align with your brand strategy and positioning, so you can focus on the business of doing business. No matter your business size, we’re here to support you with powerful content that resonates with your audience.
Ready to take your brand to the next level?
An accomplished marketing and communications professional with 11 years of experience. As a business development and success manager, Farah brings strategic insights to businesses across various verticals to help drive growth and achieve numeric goals. Farah also brings her creative expertise to our cultural team, contributing to innovative client communication strategies. Farah is also a published author with two published novels in Arabic. 
A seasoned English -Arabic translator with over 26 years of experience. Nizar has translated major articles on business, science, politics, and administration for renowned some of our most clients. Nizar has extensive experience translating commercial brochures and technical catalogs. Nizar holds a BSc in Mechanical Engineering from Damascus University.
Ali has always been drawn to the power of words. Whether they’re on the screen or the printed page, he believes words connect people and spark meaningful, progressive change. His creative and professional work aims at sharing perspectives and knowledge to bridge divides and tackle the challenges we face as a species. His creative work and essays draw from his passion for film, cultural identity, philosophy and social and political justice.
As translator and editor, Fawaz Jarrah draws on a wealth of experience in writing in both English and Arabic languages for international and GCC media organisations for the past 30 years. His work includes translation of news articles and analyses, features on the economy, technology, culture and philanthropy, high-profile interviews, press releases, and books. His skills cover copywriting and content development. Fawaz holds a bachelor’s degree from the Lebanese American University.
Fadwa is also a bilingual author with ten books bearing her name. She was part of the Emirates Airline Festival of Literature in 2014 and 2015. Her short stories and translations have appeared in numerous literary publications in the Middle East, UK, and USA. Her work has been translated into French and Italian.
Media expert, researcher, columnist, and journalist with over 20 years of experience in editing, media, and training. He is a regular contributor to leading newspapers in the region with his research and articles on Middle Eastern political, cultural, and current affairs. 
With 17 years of editing and writing experience, Hani is a published author in his own right, and a regular writer for various highly respected magazines, ezines, and websites. Hani’s experience includes guest and ghost-writing for life coaching blogs and articles. 
Suzanne Kazan is a multilingual professional with 15 years of translation experience under her belt. She undertakes language consultancy for international NGOs specializing in legal and human rights matters. She also specializes in Arabic copywriting for some of our renowned brands in the marketing industry within the Middle East.
Founder and CEO of AK Venture Investment, Dubai. Aymen is an investor, entrepreneur, and professor of management and innovation. He holds several positions in both the public and private sectors in the UAE, including Executive Head of Institutional Advancement at the American University of Ras Al Khaimah. 
Founder & CEO of the Carbon Management Company ImpactGulf, Abu Dhabi. Climate advocate and entrepreneur with a passion for greentech and innovative and purpose-driven ventures; winner of several innovation awards; Novelist. Over 25 years of experience in business administration, business development, strategic marketing and in startups, innovation & technology consulting.